Google Ads Terms of Service (online Addendum)
Please read the terms of service carefully so you know what to expect!
1) We need to set up a MAXIMUM monthly pay per click budget for your website ads. This budget is in ADDITION to our monthly management fee of $89.00. It’s the amount you want to spend per month on your advertising. $200 is the MINIMUM ad click budget we will manage per web site.
2) We will ask you go give us search terms or phrases that you believe would develop ad clicks, but the value of our service is that WE have special knowledge of the search terms that would deliver maximum results for your Ad dollar. These search terms and methods are "proprietary" and private, and the result of doing Google ads for over two decades, and for that reason WE DO NOT ALLOW AGENTS TO ACCESS THE AD PORTAL THAT WE DEVELOPED FOR YOUR PROJECT. There are NO EXVEPTIONS TO THIS RULE. We will provide you with regular ad statistics, costs, averages, and all other data that you need.
3) We will provide you with a monthly stat report usually between the 10th and 20th of the month following the month we are reporting. So if we are dealing with statistics for the month of April, for example, your report will come around May 10-20 (the month following April.) WE DO NOT PROVIDE MID-MONTH REPORTS, unless we need you to see them to make advertising decisions, or know something about your statistics, but that will ONLY be at our discretion.
4) Sometimes (and since 2026, most times), Google will want to verify you as an advertiser to know that you are a real person and not spamming their engine. So they will ask for certain things: social security or tax ID#'s, copies of your drivers license and/or insurance license, or other business information like a W9 form, etc. This is private information but you must provide this to keep your Google account active. So if you do NOT provide this information, realize that your Google ad account will be cancelled, and we can no longer service the account for you.
5) After the three month commitment period, this contract will be month-to-month, and you may withdraw from the program at any time. But you must give us 30 days WRITTEN notice to suspend or cancel your Google Ads management account. That means that any and all of our monthly management fee deductions falling in that 30 day cancel period will still be charged.
6) You will see 2 monthly charges on your card: one for $89 to Insurance Web Sales, and the other to Google, for the amount you set as budget for the ad clicks. You may stop Google Ads per-click charges ANY TIME, and 30 day notice is not required to stop those charges.
7) We cannot GUARANTEE that you will see traffic or results to your Google Ad campaign, because it depends on so many factors, many of which are out of our control. But you will see the actual results of visits to your web site on your monthly report, and of course, by the amount of contact you have from potential customers. If it's not sufficient, you are welcome to cancel the service after giving us the required 30 day notice. But I am confident in saying that I believe you will be satisfied!
8) By returning your Google ad application to us, you are also agreeing to these terms of service in total.
Gary Savelli
President, Insurance Web Sales (Web Sales, Inc.)